Liebeskind

Creative Art Direction for fashion label Liebeskind Berlin.

The fashion label „Liebeskind Berlin“ has its origin already rooted in its name. Like the city, the brand is self-confident, free, casual and individual. These attributes connect to a certain feeling and a way of life that the creation reflects: Real characters, authentic moments, everyday places. No fake attitude, but real Berlin nonchalance. The image campaign consisted of a TVC and several print ads.